WPBeginner, a website dedicated to helping people use WordPress, announced this morning the launch of their next design. Their v3 design was only 7 months ago, but Syed explains why the iteration was so fast in getting the next version out.
Why we switched to WPBv4 so fast?
When I first launched the redesign, some of my good friends asked: didn’t you guys do a redesign not that long ago? Yes we did about 7 months ago. Having two major redesigns in a year period must demand explanation. So why did we switch to WPBv4? Well I think the main reason was poor conversion. Ever since WPBeginner was launched, we had a signature “orange” bar at the top. In the last design, we got rid of that. That not only made the site look very dull, but a lot of our users complained that they couldn’t recognize the site. The last design was really cool because it attempted to emulate the WordPress dashboard however that got old really fast. I started missing the orange myself
Here’s a view of what the new site looks like.
I really like what they’ve done with the new site. The previous v3 felt far too much like an “app” rather than a website. That may have been the design style they were going for, but I just felt like it didn’t work for a website.
The list of guides are shown to the right.
With the redesign, they also dropped their Gallery Showcase, renamed “Coupons” to “Deals”, launched a new Video section, built a “WPBeginner’s Blueprint” to display how and what they used to build WPB, and best of all, they switched to the Genesis Framework.
Here’s what v3 looks like for reference.