WordPress does a great job of search engine optimization out of the box, even with most themes. Yoast’s WordPress SEO plugin adds just a little more umpfh that WordPress is missing.
WordPress SEO by Yoast
Here are a few key highlights of this plugin.
- Add OpenGraph meta data (for Facebook, Google+ coming soon)
- Ability to aggressively control what your <title> settings are — Homepage, Post, Page, Attachments, Categories, Tags, etc
- Easy access to
- Indexation Rules, such as author archives, date-based archives, category archives, etc.
- Internal Nofollow Rules – such as nofollow login and registration links and comments links
- Archive Settings – disable author archives, disable date-based archives, disable post format archives, etc
- Robot Meta Settings – add noodp and noydir
- Ability to clean up the <head> section – hiding RSD links, hide WLW Manifest Links, etc
- Built-in XML Sitemap Generator
- Advanced Breadcrumbs Settings
- Ability to add content before and after each post in the RSS feed
There are a lot more features to Yoast’s plugin.
So why do I choose to use his plugin over other WordPress SEO plugins? Yoast is both a well-known SEO speaker and a great WordPress developer. With that combination in a single person, you can always expect a few important things: great code and active development.