WordPress 3.7 as an Application Platform

In today’s State of the Word speech at WordCamp SF by Matt Mullenweg, co-founder of WordPress, he announced that WordPress 3.7 will be released as an application platform.

This is an interesting announcement for a couple of reasons.

First, WordPress was created as a blogging platform, but has clearly shifted away from that being the primary focus of how WordPress is used across the web. Yes, a good majority of sites running WordPress use it for some sort of content management, not strictly blogging. But there are a number of growing use cases where blogging is not the focus.

Secondly, we’ve started seeing a shift away from the blogging focus in the admin, such as the removal of Links from the core, shifting the entire functionality of Links to a plugin. I suspect this will continue as WordPress continues to move away from being just a blogging platform.

In an article I published this past May, with the title “WordPress as a CMS? As an App? For the Enterprise?“, the announcement by Matt becomes even more relevant to the discussion of how WordPress is being used.

Personally, I’m using WordPress here on WP Force for more than just blogging. I announced the release of BizForce while on the DradCast last week, which I have plans to offer some cool features on that are 100% not blogging related.

Another good example of non-blogging related functions would be the Thermal API, which allows for any external app to easily communicate with a WordPress-powered site through an API.

With the announcement, what kind of tools or applications do you think you could build with WordPress?


  1. By on

    I’m torn.

    1. I get the idea of what’s behind this. WP has become an industry standard CMS. It is an application already to so many.
    2. It’s a defeat to end-users. Developers are the ones with the loud voices taking up all the slots at WordCamps and filling the pockets. (I’m one of them.) But we need to continue to fight to keep the UI of WP user-friendly and not developer friendly.

    I hope that’s the end result. Otherwise, it’s just opening the door for a whole new iteration of a CMS for entry-level users.

    • By on

      I think many would argue that while the theme and the administrative GUI should both be user friendly, trying to keep the actual crafting of those themes user friendly is holding back growth. While WordPress forges ahead as a juggernaut of the content-oriented web, the themes (particularly the commercial themes that don’t make use of modular techniques) are bloated monsters that take 8 or even 10 seconds to load a page.

      This will come to a head sooner than later.

  2. By joel on

    When they talk about 3.7 being an “application platform,” are they talking about WP as a platform for mobile apps — to host/send data/something else?? Or???

    • By Jonathan Dingman on

      The latter is what my assumption is. That it will act more like a web application, rather than just a CMS/blogging platform.

  3. By Medium on

    In my opinion WP has first to be more javascript friendly. For instance I try to establish a WP website similar to Shopstyle for a long time, but what I obtain on WP platform is far from what is obtainable by its rivals -Let’s dont mention the names in order not to harm WP’s image :)

    So we are proud of using WP, but before exploring far continents WP has to focus more on its home, particularly its interaction with javascript.