Earlier today, WordPress.com announced WordAds. This announcement stems from the Federated Media partnership formed last month.
WordPress.com is making WordAds available in a limited fashion, you can apply here. Given that there are 50,000 new WordPress.com blogs being created everyday, there is simply monumental amount of content being created and now WordPress.com has a more effective way of monetizing that content, rather than just Google AdSense.
I’ve been following Federated Media for a long time, as they were an early adopted of the OpenX platform which I’m quite passionate about. They took the model of self-serve advertising and allowed high-end publishers to more effectively monetize their site through this self-serve model.
Overall, I’m really excited to see where this partnership can take WordPress.com and its users.