Headway Themes Shutting Down Affiliate Program

I woke up this morning to an email from Grant Griffiths, founder of Headway Themes, announcing that they were closing their affiliate program (at ShareASale).

After reaching out to him to figure out why they were closing the program at SAS, he said, “Basically we wanted more control. Working with such a closed system was too limiting.

Headway Themes is not the only WordPress theme company that has closed its affiliate program, The Theme Foundry recently shutdown their affiliate program as well.

But Grant is taking a different approach, rather than just simply shutting down and not re-opening. He said in the email announcement that they plan on opening up a new affiliate program. My hunch is that it will be completely built in-house, so they have full control over it.

Looking at other companies of similar caliber in the same space, it feels like there is no “standard” for how to run an affiliate program. StudioPress runs on ShareASale; WooThemes originally built their own, then recently migrated to zferral; ElegantThemes runs on iDevAffiliate – but they are moving to a new platform soon, according to Nick Roach their CEO.

I’m excited to see what Grant and his team will be doing with the affiliate program and which direction they take it.

Wish them all the best in what they’re doing.

Comments

    • By Jonathan Dingman on

      As far as I know, Woo hasn’t completed the move yet, but they’re working on it. The reason they are moving is because when they were hacked, they lost a lot of data — including affiliate sales — and that’s bad for their business (and affiliates). So for protection, they’re moving to a third-party system.

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      • By on

        I think they should all keep aff programs managed by a third party anyway as its a fairer way to do it and may even increase sales. DIY themes have said its been great for sales since they moved to Shareasale. I’ve never been happy with Woo’s aff program so its a positive move in my opinion.

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        • By Jonathan Dingman on

          I agree about keeping affiliate programs with third-parties. I’ve seen some killer affiliate companies out there, like HasOffers.com, zferral.com, and ShareASale is what StudioPress uses. I’ve talked to Brian about moving to another platform and he’s told me that they’re sticking with SAS.

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          • By on

            SAS are great and the Studiopress aff program has been great for me. I think it costs them a decent % but it must be worth it.

            I’ve spoken with Brian from SAS a few times and he’s one of the best aff managers. Thanks for the update Jonathan

          • By Jonathan Dingman on

            Right on.

            I was actually talking about Brian Gardner, of StudioPress, but glad to hear that Brian of SAS is a great account manager :)

  1. By Aaron Kerr on

    I own a developer’s license for Headway, but I’ve been increasingly frustrated with their product and customer service. Their 3.0 release was a disaster. The software clearly wasn’t ready for release, and many of the promised features didn’t arrive until weeks or months later.

    Grant’s email regarding their affiliate program was the last straw for me. They closed their affiliate program with no advanced notice and without so much as a “Thank You” to the people who have been working to help them sell their product. I’ve stopped developing with Headway and no longer recommend it to others.

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      • By Aaron Kerr on

        I’ve been using the Genesis framework from StudioPress for my own development the last few months and been really happy with it. I really “wanted” to like Headway, and I thought what they attempted with their 3.0 product was pretty awesome. It just didn’t live up, at least in my mind, to everything that had been promised.

        Reply »

  2. By on

    I haven’t used affiliate networks myself. We currently are in the process of selecting and setting up an affiliate program for our premium Nexus WordPress themes ourselves. Are there any good articles describing the best practises on how to select the right network? Thanks!

    Reply »

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