I woke up this morning to an email from Grant Griffiths, founder of Headway Themes, announcing that they were closing their affiliate program (at ShareASale).
After reaching out to him to figure out why they were closing the program at SAS, he said, “Basically we wanted more control. Working with such a closed system was too limiting.”
Headway Themes is not the only WordPress theme company that has closed its affiliate program, The Theme Foundry recently shutdown their affiliate program as well.
But Grant is taking a different approach, rather than just simply shutting down and not re-opening. He said in the email announcement that they plan on opening up a new affiliate program. My hunch is that it will be completely built in-house, so they have full control over it.
Looking at other companies of similar caliber in the same space, it feels like there is no “standard” for how to run an affiliate program. StudioPress runs on ShareASale; WooThemes originally built their own, then recently migrated to zferral; ElegantThemes runs on iDevAffiliate – but they are moving to a new platform soon, according to Nick Roach their CEO.
I’m excited to see what Grant and his team will be doing with the affiliate program and which direction they take it.
Wish them all the best in what they’re doing.