When Google chose to go with WordPress.com as the new home for Google Knols, it said a lot about both WordPress and Blogger.
Firstly, it says that WordPress is more than just a blogging application. So many say that WordPress is only for blogging, or it’s not enterprise ready (read: scalability), or this or that. But if you really look at what WordPress can do today, there’s so much more than just blogging.
In Google’s announcement today, they say this:
We launched Knol in 2007 to help improve web content by enabling experts to collaborate on in-depth articles. In order to continue this work, we’ve been working with Solvitor and Crowd Favorite to create Annotum, an open-source scholarly authoring and publishing platform based on WordPress. Knol will work as usual until April 30, 2012, and you can download your knols to a file and/or migrate them to WordPress.com. From May 1 through October 1, 2012, knols will no longer be viewable, but can be downloaded and exported. After that time, Knol content will no longer be accessible.
So why choose WordPress.com? It’s flexible, easy to use, and it has great community support.
Crowd Favorite is the company behind the publishing of the theme, which was made available today.
All this to say, Google believes in WordPress as a platform, even more than it’s Blogger platform. That’s huge in my eyes and it only secures the future of WordPress as a CMS even more.
Congrats to the WordPress.com for securing yet another victory in partnerships.