Announced on Wednesday at the Web 2.0 Summit, Federated Media is partnering with Automattic to offer advertising to its WordPress.com users.
Previously, advertising options were only available to publishers that were getting 25,000+ pageviews/mo. It hasn’t been outlined exactly how the new partnership will benefit bloggers and publishers on WordPress.com, but there is a lot of great things that could come of this partnership.
The big news here? As if the partnership weren’t huge enough, Federated Media now has the scale to take on Yahoo, Aol and Google properties. The combination, between Federated Media, Lijit and WordPress.com sites now reaches 247+ million unique visitors each month.
This is definitely big news for both FM and WordPress.com, and I’m really excited about this.
WordPress.com is just getting started and has a huge potential to continue to grow at a fast pace.